Product Development

The marketing department of Cotton craft pvt ltd works with Internal or external product development teams to develop new products or improve existing ones. The department analyzes sales of existing products and identifies gaps in the product range where there may be opportunities for the company.

Marketing team provides information on customer needs and preferences to development teams with and helps them identify the features or improvements to incorporate in new products. Later in the product development process, the marketing department sets prices and prepares plans to launch the product.